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Summer 2011- May drive
Master of Business Administration –MBA Semester 3
MK0013 –Market Research - 4 Credits
Assignment Set –1
60 Marks
Master of Business Administration –MBA Semester 3
MK0013 –Market Research - 4 Credits
Assignment Set –1
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 What’s the nature, scope and features of Marketing Research? [10 marks]
Q.2 Distinguish between product research and new product research. Explain with examples. [10 marks]
Q.3 Discuss different types of information applicable in market research and mention their uses. [10 marks]
Q.4 Which are the various types of scales in marketing research and its applications?
Q.5 Give a note on marketing audit. [10 marks]
Q.6 What do you mean by sales forecasting? Explain the steps involved in it. [10 marks]
Q.1 What’s the nature, scope and features of Marketing Research? [10 marks]
Q.2 Distinguish between product research and new product research. Explain with examples. [10 marks]
Q.3 Discuss different types of information applicable in market research and mention their uses. [10 marks]
Q.4 Which are the various types of scales in marketing research and its applications?
Q.5 Give a note on marketing audit. [10 marks]
Q.6 What do you mean by sales forecasting? Explain the steps involved in it. [10 marks]
