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Summer 2011- May drive
Master of Business Administration-MBA Semester 3
MK0012 –Retail Marketing - 4 Credits
Assignment Set –2
60 Marks
Master of Business Administration-MBA Semester 3
MK0012 –Retail Marketing - 4 Credits
Assignment Set –2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 a. Explain merchandise presentation techniques. [05 marks]
b. Give a note on ABC analysis. [05 marks]
Q.2 Mention the different segmentation dimensions with examples. [10 marks]
Q.3 What new customized retail formats could be seen in retail environment today? Give examples. [10 marks]
Q.4 Explain the scope of electronic retailing in near future. [10 marks]
Q.5 How does consumerism and ethics influence retailing? [10 marks]
Q.6 Give a note on psychological pricing, mark-up pricing and mark-down pricing.
Q.1 a. Explain merchandise presentation techniques. [05 marks]
b. Give a note on ABC analysis. [05 marks]
Q.2 Mention the different segmentation dimensions with examples. [10 marks]
Q.3 What new customized retail formats could be seen in retail environment today? Give examples. [10 marks]
Q.4 Explain the scope of electronic retailing in near future. [10 marks]
Q.5 How does consumerism and ethics influence retailing? [10 marks]
Q.6 Give a note on psychological pricing, mark-up pricing and mark-down pricing.
