Master of Business Administration –Semester I
MB0039 - Business Communication (4 credits)
Assignment - Set 1
Marks 60
1. Briefly describe any situation in your own experience where the communication failed because the non-verbal behavior sent a negative message. Which aspect of non-verbal communication contributed to the failure? How would you correct this? (10 marks)
2. What are the biggest barriers that prevent you from listening effectively? Explain how you could overcome these barriers. (10 marks)
3. List and briefly describe the five most important guidelines, in your opinion, to be followed when making oral business presentations. (10 marks).
4. You are a management trainee reporting to the Marketing Manager of an organization. You have been asked to go through business publications and summarize articles related to Branding. Explain the purpose of reading in this case and the type of reading that you will be required to do. (10 marks).
5. In your opinion, what are the five most common mistakes made during business meetings. Justify your answer. (10 marks)
6. Select any article from a business publication and prepare a summary of it in one fourth its size. Write this in the form of a one page memo, addressed to your professor. Attach the original article with your assignment.(10 marks).