Q.2 Explain in what respects the channels of distribution for industrial products are different from the channels of distribution for consumer products..(10 Marks)

Q.3.What is the differences between sales promotion and advertising? What are their relative advantages and disadvantages?.

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Jwala Refinery and FastFuel refinery are located in Gujarat. Mr Ram, a research scholer visits Gujarat to make a study of two refineries and the leadership patterns. His observations are as following:
a. in Jwala refinery most of the decisions are taken by the leader without consulting the group members. They permit very little freedom of action and the group members are dependent on their leader to establish goals and plan activities.
b. In the Fastfuel Refinery the authority and responsibility are delegated to group members. Two way communication is used by the leader. When the leader makes decisions he considers the attitudes and feelings of group members.
Help Mr Ram to identify leadership styles and explain the characteristics of the two leadership styles identified at Jwala refinery and FastFuel refinery


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