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Summer 2011- May drive
Master of Business Administration-MBA Semester 3
MK0013 –Market Research - 4 Credits
Assignment Set –2
60 Marks
Master of Business Administration-MBA Semester 3
MK0013 –Market Research - 4 Credits
Assignment Set –2
60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it? [10 marks]
Q.2 What is client ethics and field service ethics? Explain with example. [10 marks]
Q.3 How to write a marketing report and what quality is to be ensured? [10 marks]
Q.4 What is SPSS? How does SPSS help in marketing research? [10 marks]
Q.5 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.6 What are the limitations of sampling? What are the indicators for an ideal sample?
Q.1 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it? [10 marks]
Q.2 What is client ethics and field service ethics? Explain with example. [10 marks]
Q.3 How to write a marketing report and what quality is to be ensured? [10 marks]
Q.4 What is SPSS? How does SPSS help in marketing research? [10 marks]
Q.5 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.6 What are the limitations of sampling? What are the indicators for an ideal sample?
