Master of Business Administration-MBA Semester 3
MK0013 –Market Research - 4 Credits
Assignment Set –2
60 Marks
Q.1 Considering Indian consumers and Indian market trends, mention the ways through which a marketing researcher can carry out research? If you were to research a market segment, how would you go about it? [10 marks]
Q.2 What is client ethics and field service ethics? Explain with example. [10 marks]
Q.3 How to write a marketing report and what quality is to be ensured? [10 marks]
Q.4 What is SPSS? How does SPSS help in marketing research? [10 marks]
Q.5 Explain the types of hypothesis and the steps involved in hypothesis testing.
Q.6 What are the limitations of sampling? What are the indicators for an ideal sample?