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Summer 2011- May drive

Master of Business Administration –MBA Semester 2

MB0046 –Marketing Management - 4 Credits

(Book ID: B1135)

Assignment Set- 2

60 Marks

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the following: a) Product mix dimensions b) Product line strategies [10 marks]

Q.2 a) Assess the factors that are involved in setting up a distribution channel. [6 marks]
b) Give a note on Retailing. [4 marks]

Q. 3 Geo Ad Agency has many corporates as their clients. Due to lack of resources, it is planning to cut down work and reject certain clients. Further, they want to establish a concrete system in communication development and ad structure. What would be your advice to Geo Ad agency in this aspect? [10 marks]

Q.4 Discuss the objectives of training and training programme along with its significance.

Q.5 Management of Sai Systems Pvt. Ltd. has decided to enter international marketing scenario. What methods are applicable to the company to enter international markets and what should be the approach? [10 marks]

Q.6 a) Give a note on Product mix pricing strategies. [5 marks]
b) What is Brand development? How is it done? [5 marks]


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