Note: Each Question carries 10 marks each

1. You are the Marketing Manager of a consumer durables company, manufacturing washing machines. Write a routine adjustment letter to a customer in response to his routine claim letter requesting replacement of a defective product (10 marks)

2. Write a one page press release, highlighting the launch of an innovative new product by your organization. (10 marks).

3. List and briefly explain ten guidelines for writing effective business reports.

4. You have just completed your MBA from SMU. Write a job application letter in response to an appointment advertisement for a position in your area of specialization, addressed to the HR Manager of the organization. (10 marks).

5. What is a case-based group discussion? What are some of the skills required to participate in a case-based GD? ( 10 marks).

6. Write your resume with a specific career objective, including all the other standard components. (10 marks).